{"id":488,"date":"2020-03-01T15:50:37","date_gmt":"2020-03-01T20:50:37","guid":{"rendered":"https:\/\/www.themeparkarchive.com\/blog\/?p=488"},"modified":"2020-03-02T20:58:05","modified_gmt":"2020-03-03T01:58:05","slug":"covenant-health-named-official-health-system-of-dollywood","status":"publish","type":"post","link":"https:\/\/www.themeparkarchive.com\/blog\/2020\/03\/covenant-health-named-official-health-system-of-dollywood\/","title":{"rendered":"Covenant Health Named Official Health System of Dollywood"},"content":{"rendered":"\n

PIGEON FORGE, Tenn. (Wednesday, February 19, 2020) <\/strong>\u2014 Dollywood officials today announced Covenant Health as the \u201cOfficial Health System Partner of Dollywood.\u201d The partnership focuses on the organizations\u2019 shared commitments to excellence, strong and vibrant communities, guest services and experiences, and to improving the quality of life in the region.<\/p>\n\n\n\n\n\n\n\n

As part of the multi-year agreement, the Knoxville-based health system will work with the award-winning theme park on a number of projects, including upgrades to the park\u2019s Baby Care Facilities, Nursing Centers and the well-known Calming Room, as well as sponsorship of Dollywood\u2019s safety team.<\/p>\n\n\n\n

Covenant Health also will serve as the presenting sponsor of Dollywood\u2019s new Flower & Food Festival and the guest-favorite Great Pumpkin LumiNights. As part of the agreement, Covenant Health receives presenting sponsorship of many of Dollywood\u2019s guest-facing amenities and experiences, including Centralized Measuring, the Ride Accessibility Center and First Aid Stations. The park\u2019s rental strollers also will receive Covenant Health branding.<\/p>\n\n\n\n

\u201cWe are honored to join with Covenant Health in this new partnership,\u201d said Craig Ross, President of The Dollywood Company. \u201cWhile we may operate in two very different industries, it is striking how closely our values align. For both Dollywood and Covenant, taking care of people is the number one priority. But it\u2019s not just caring for guests; it\u2019s about making them part of the family and treating them exactly as we would want to be treated.<\/p>\n\n\n\n

\u201cI\u2019m excited for our teams to join together and collaborate on new and innovative ways to provide great experiences and services for our guests. I know there are things Covenant can share with us to improve, and I hope we can do the same for them. We\u2019re announcing several new initiatives now, but we know there are many more great opportunities ahead for us both,\u201d Ross added. <\/p>\n\n\n\n

To continue their commitment to improving guests\u2019 quality of life, Covenant Health will offer health-related activities for guests, including hand sanitizing stations and health tips signage throughout the park. Covenant Health also will become a co-presenting sponsor of Dollywood\u2019s Light the Way 5k. Dollywood\u2019s Calming Room, introduced in 2016, was the first of its kind in the theme park industry. As part of the partnership, the room will be upgraded with new activities and equipment to aid families who use the room.<\/p>\n\n\n\n

The agreement also extends to Dollywood\u2019s Splash Country with many of the same initiatives taking place at the water park.<\/p>\n\n\n\n

Covenant Health President and CEO Jim VanderSteeg echoed Ross\u2019 comments about the new partnership.<\/p>\n\n\n\n

\u201cThis is a new chapter in a longstanding relationship,\u201d VanderSteeg began. \u201cDolly Parton provided personal and financial support for the construction of LeConte Medical Center, which celebrates its 10th<\/sup> anniversary this year, and she has always been a friend to our Sevierville hospital and to Covenant Health. The Dolly Parton Birthing Unit at LeConte Medical Center is named in her honor. By partnering with Dollywood, Covenant Health can share information about our services with guests who are enjoying family fun in a relaxing and beautiful setting.<\/p>\n\n\n\n

\u201cOur two organizations have much in common,\u201d he said. \u201cBoth are known for excellence \u2013 Dollywood for excellence in family entertainment and hospitality; Covenant Health for excellence in health care. Both organizations are committed to our local region and have served our communities for more than 30 years. Dollywood\u2019s properties currently entertain more than 3 million guests each year, while Covenant Health provides care for 2 million patients annually at our locations throughout Tennessee.<\/p>\n\n\n\n

VanderSteeg continued, \u201cCovenant Health is the Knoxville area\u2019s largest employer, and Dollywood, the largest employer in Sevier County, provides thousands of employment opportunities for people of all ages and talents. Both entities are trusted, significant economic drivers for our communities, committed to improving the overall quality of life in our region through our respective programs and services.\u201d<\/p>\n\n\n\n

Covenant Health joins Dollywood during its 35th<\/sup> anniversary season. To celebrate the milestone, the park\u2019s 2020 calendar is full of events perfect for making memories together. The year begins with international fun during Festival of Nations (March 14-April 20). The biggest names in bluegrass visit during Dollywood\u2019s Barbeque & Bluegrass presented by BUSH\u2019S\u00ae (April 24- May 3), while the park\u2019s newest event, Dollywood\u2019s Flower & Food Festival presented by Covenant Health, takes place May 8 \u2013June 14. Summer Celebration (June 20- Aug. 2) features later hours and the return of the Gazillion Bubbles Show.<\/p>\n\n\n\n

Dollywood\u2019s Harvest Festival presented by Humana (Sept. 25-Oct. 31) features Southern gospel\u2019s greatest performers alongside Great Pumpkin LumiNights presented by Covenant Health. Dollywood\u2019s season concludes with the 12-time winner for Best Theme Park Christmas Event, Dollywood\u2019s Smoky Mountain Christmas presented by Humana, Nov. 7, 2020 – Jan. 2, 2021.<\/p>\n\n\n\n

Guests can learn more about Dollywood\u2019s 2020 season by visiting www.dollywood.com<\/a> or calling 1-800-DOLLYWOOD.<\/p>\n\n\n\n

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